The Consortium E.S.E. (Easy Serving Espresso) is a volunteer, non-profit association founded for the purpose of:
- overseeing the production and marketing of E.S.E. Standard compliant pods (servings), espresso machines and pods manufacturing machinery;
- ensure the proper use of the E.S.E. collective mark;
- promote consumption and production of E.S.E. pods, espresso machines designed to use E.S.E. pods, and E.S.E. pod manufacturing equipment;
- favour optimization of production and quality improvements for E.S.E. pods, espresso makers and pod manufacturing machines, by providing Members with the necessary guidance and technical support;
- oversee the production and marketing of E.S.E. pods, espresso makers and E.S.E. pod manufacturing machines;
- ensure the correct application of the standard, the Easy Serving Espresso (E.S.E.) denomination, the Consortium logo and collective mark, and promote the actions – including any lawsuit – necessary to prevent or curtail any illicit or incorrect use thereof;
- uphold the consumer guarantee by which all products sold under the E.S.E. mark effectively meet the quality and technical requirements set forth by the E.S.E. Standard and the Consortium Articles of Association.
Protection of the Mark
The Consortium for the Development and Protection of the Standard E.S.E. (Easy Serving Espresso) is the owner of the homonymous collective mark registered in more than 100 Countries world-wide.
The use of the E.S.E. collective mark and definitions associated thereto are strictly reserved and regulated by the relationship between the Consortium and its Members.
Only member companiesbound to abide by the requisites and technical specifications set forth in the Consortium Standard are authorized to use the mark and definitions associated with E.S.E. on their brand name product packaging (servings and espresso machines) to keep faith with consumers who rely on them.
In lack of said relationship, any instance by which the E.S.E. collective trademark is used by anyone other than legally entitled entities (E.S.E. members) constitutes a violation of the E.S.E. intellectual property rights (article no. 2598 c.c. no. 2 of the Italian Civil Code), which also infringes upon one of the principal objectives set forth in the Articles of Association of the Consortium E.S.E.